Creation of Wolf Lingerie in Alsace, near Strasbourg
Opening of a design studio in Hong Kong to support and accompany the French parent company. Then, Opening of the first factory in China exclusively manufacturing our products, in 1988. The group has since grown considerably and now has five production sites.
Launch of Billet doux, a fashion brand with the emphasis on colour and fun styles. After specialising in producing lingerie collections for retailers, we decided to create and develop our own portfolio of brands.
Launch of Sans Complexe, a brand specially designed for the bigger bust, with a range of attractive bras that also offer impeccable support.
Acquisition of Rosy Paris, an emblematic underwear brand created in 1947.
Launch of Playboy Lingerie, which offers glamorous, daring items faithful to the Playboy spirit.
Launch of Oups by Sans Complexe, a trendy capsule collection combining traditional skills and an original style.
Wolf Lingerie expanded its brand portfolio, entering the men’s underwear market with a Playboy line.