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Our history

Wolf Lingerie 1947

1947

Creation of Wolf Lingerie in Alsace, near Strasbourg

Wolf Lingerie 1983

1983

Opening of a design studio in Hong Kong to support and accompany the French parent company. Then, Opening of the first factory in China exclusively manufacturing our products, in 1988. The group has since grown considerably and now has five production sites.

Wolf Lingerie 1996

1996

Launch of Billet doux, a fashion brand with the emphasis on colour and fun styles. After specialising in producing lingerie collections for retailers, we decided to create and develop our own portfolio of brands.

Wolf Lingerie 1997

1998

Launch of Sans Complexe, a brand specially designed for the bigger bust, with a range of attractive bras that also offer impeccable support.

Wolf Lingerie 2001

2001

Acquisition of Rosy Paris, an emblematic underwear brand created in 1947.

Wolf Lingerie 2013

2013

Launch of Playboy Lingerie, which offers glamorous, daring items faithful to the Playboy spirit.
Launch of Oups by Sans Complexe, a trendy capsule collection combining traditional skills and an original style.

Wolf Lingerie 2015

2015

Wolf Lingerie expanded its brand portfolio, entering the men’s underwear market with a Playboy line.