At our Strasbourg workshop, seamstresses, pattern makers and designers deploy endless creativity and meticulous care to produce over 200 lines a year. With their strong grounding in corsetry skills, these teams design quality lingerie pieces that combine style, comfort and optimum support.
The purchasing department works closely with the design and marketing teams to ensure the materials chosen meet the imperatives of creativity, quality and competitiveness. It is responsible for defining the group’s purchasing strategy and supply policy.
The marketing team develops the products and communication tools that embody the spirit of our brands. With its finger constantly on the pulse of the market and consumer behaviour, the department works to give the brands a strong identity and to promote the products in a way that appeals to consumers.
The company’s window onto the world, the sales teams are at the heart of customer relations. They work with all the different distribution channels, from supermarket chains to small retailers, not forgetting the web and selective markets, in France and abroad.
Over a period of several years, we have built up a significant internet business, through both pure players and our own e-commerce sites. In collaboration with the marketing team, the web department uses digital levers to offer customers a multi-channel experience, to meet all their needs and increase consumer loyalty.
From inventory management to logistics, these tasks form the elementary links in the value chain formed by the distribution process. Every step of the process is oriented towards satisfying customers, meeting deadlines and efficiency.
The finance department includes accounts and controlling. It plays an essential role in the steering of our business and the optimisation of our economic performances.