After installing the brand platform and its new signature in 2024, Sans Complexe Lingerie is back with a new expression of its “Well in my breasts” campaign. A natural extension of the work initiated last year, designed to affirm and anchor the brand's fundamentals while renewing its creative and visual territory.

This speech is part of a coherent and assertive trajectory: supporting all women with generous breasts with products designed for them, combining expertise, comfort and style, in an inclusive and sparkling universe.

ALL YOU NEED TO KNOW ABOUT THE CAMPAIGN