1947

Creation of Wolf Lingerie in Alsace, near Strasbourg

Our adventure began over 70 years ago, rooted in unique corset-making expertise and a desire for excellence that continues to guide all of our actions.

1996

Launch of the Billet Doux brand

A brand that celebrates color and fantasy, affirming our ability to innovate and follow the trends of the lingerie market.

1998

Launch of the Sans Complexe Lingerie brand

This brand, dedicated to generous breasts, combines aesthetics and impeccable support, meeting the specific needs of our customers.

2007 to 2013

Managerial transition

The founder handed over the management to a qualified management team, thus guaranteeing the sustainability and local roots of our company.

2015 - 2018

Transfer of company management

Nous mettons un terme à l'activité "marques distributeurs" et nous concentrons sur un portefeuille de marques plus restreint et performant.The management of the company was gradually handed over to professional shareholders to ensure its continuity, local roots and development.

2019

Supply chain transformation

We have completed a major transformation of our supply chain, diversifying our sources and securing our value chain, mainly with partners in Asia chosen for their compliance with the quality and ethical standards that we have set for ourselves.

2021

PME+ certification

This certification is a testament to our operational excellence and our commitment to responsible and sustainable business practices.

2023

First CSR report published.

This initiative highlights our ongoing commitment to corporate social responsibility, affirming our dedication to more sustainable and ethical fashion.

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